ROOTED IN EXCELLENCE
Fortune Yield Cannabis is a dynamic and innovative company entering the flourishing cannabis cultivation market in South Africa. Our focus is on producing premium medical and recreational cannabis that meets the highest global standards. We aim to establish ourselves as a premier cultivator within South Africa, leveraging cutting-edge technology and sustainable practices.
Our state-of-the-art greenhouse utilises High-Intensity Discharge (HID) Lights grow lights and controlled environmental systems to ensure the consistent production of high-quality cannabis. By exceeding industry standards, we aspire to become a trusted supplier of bulk medical cannabis for both local and international markets. At Fortune Yield Cannabis, we are dedicated to the power of nature and the promise of enhancing health and well-being through our products.
GUIDING PRINCIPLES
At Fortune Yield Cannabis, our guiding principles are the foundation of everything we do. Anchored in excellence, innovation, and sustainability, they direct our pursuit of trusted cultivation and transformative growth. We weave our core values of collaboration, integrity, and social impact into every harvest, ensuring that our work not only sets industry benchmarks but also uplifts the communities we serve.
OUR VISION
At Fortune Yield Cannabis, our vision is to become the most trusted and consistent global supplier of premium medical cannabis. We are committed to producing top-grade products that set industry benchmarks, guided by principles of collaboration, sustainability, excellence, and innovation. By upholding the highest standards in cultivation and business practices, we aim to deliver not only quality and reliability but also long-term value to our partners and communities.
MISSION STATEMENT
At Fortune Yield Cannabis, our mission is to deliver medical cannabis of the highest purity, consistency, and efficacy, while empowering Black entrepreneurs through education, mentorship, and ownership opportunities. At the same time, we are committed to shaping the future of alternative medicine as a recognised leader in medicinal cannabis production and distribution.
CORE VALUES
All of our long term strategies and short-term objectives are molded by a set of core values that are shared in the company. We preserve a highly held core ideology and stimulate vigorous change and movement, doing both to the extreme.
We believe the company culture influences productivity, creativity, profitability, firm value and growth rates. Our values give us a base from which we can make decisions, grow, and evolve.
EXCELLENCE
–
Excellence drives every aspect of Fortune Yield Cannabis, from cultivation to distribution. Through uncompromising standards, advanced practices, and rigorous quality control, we deliver consistent, top-grade products that set industry benchmarks and earn the enduring trust of patients, partners, and investors.
SUSTAINABILITY
–
Sustainability underpins every initiative at Fortune Yield Cannabis. Through green technologies, responsible cultivation, and community-centred practices, we minimise environmental impact while maximising long-term value. In doing so, we set new standards for an industry where progress and sustainability grow hand in hand.
INNOVATION
–
At Fortune Yield Cannabis, innovation is our cornerstone. We push beyond convention, applying bold ideas and advanced cultivation methods to redefine industry standards. This commitment to progress drives us to create sustainable systems and visionary solutions that anticipate future needs and shape a lasting legacy in medicinal cannabis.
COLLABORATION
–
Collaboration is at the heart of Fortune Yield Cannabis. By uniting growers, scientists, communities, and partners, we cultivate a shared ecosystem of knowledge and innovation. This spirit of partnership strengthens every stage of our work, ensuring seamless execution and positioning us as a trusted leader in medicinal cannabis..
“ How we do anything is how we do everything ”
SCIENCE-LED COMPANY
At Fortune Yield Cannabis, science is more than a tool—it is the foundation of our problem-solving ethos. We harness scientific innovation to address the complexities of medical cannabis, creating solutions that merge efficacy, safety, and sustainability. Science is our language of progress, guiding every stage from cultivation to distribution, while reflecting our values, dedication to excellence, and commitment to building a healthier future.
We adopt a model that strategically applies cannabis science in three main ways:
Sustainable Cultivation Integration
At Fortune Yield Cannabis, we embrace sustainable cultivation practices that reflect our deep commitment to environmental responsibility. By implementing energy-efficient systems, renewable materials, and smart agricultural strategies, we minimise our carbon footprint while optimising plant health and productivity. Through responsible water management, renewable energy use, and the integration of green technologies, our operations contribute to a healthier planet while ensuring long-term efficiency and resilience in cannabis production.
Human-Centric Cultivation
At Fortune Yield Cannabis, we place people at the heart of our work. Our approach prioritises well-being, accessibility, and inclusivity—empowering communities, employees, and partners alike. By fostering safe, supportive, and purpose-driven environments, we cultivate not only high-quality cannabis but also healthier, more resilient communities. This human-centric ethos ensures our operations create lasting value that extends far beyond the plant.
Innovative Cultivation Practices
At Fortune Yield Cannabis, we harness innovation to address industry challenges and build a resilient future. By applying design thinking and advanced agricultural methods, we optimise cultivation systems, streamline operations, and ensure consistent quality. Through smart infrastructure, data-driven processes, and sustainable farming techniques, we create an interconnected ecosystem that supports excellence in production, empowers communities, and minimises environmental impact.
COMMITMENT TO WOMEN EMPOWERMENT
—
Women continue to face challenges in the global workplace, from under-representation in business management generally, to a lack of access to education and resources. Our firm aims to tackle these issues throughout our value chain. Women’s economic empowerment refers to the ability for women to enjoy their right to control and benefit from the resources, assets, income and their own time, as well as the ability to manage risk and improve their economic status and well being. We believe investing in women’s economic empowerment sets a direct path towards gender equality, poverty eradication and inclusive economic growth. The human development, economic and business gains from empowering women are substantial. Greater gender equality means a country is associated with better education and health, higher per capita income, faster and more inclusive economic growth, and greater international competitiveness.
THE TRIPLE BOTTOM LINE
Many businesses have been able to derive value as a result of engaging in sustainablity-related activities. This can be done by designing a sustainable business model that creates, delivers and captures value for various stakeholders. At Fortune Yield we have adopted the Triple Bottom Line framework to evaluate our performance in a broader perspective to create greater business value.
OWNERSHIP STRUCTURE
Fortune Yield is a 100% black owned and managed company, with 100% of the company owned by youth. Being a level 1 BEE contributor further demonstrates Fortune Yield’s commitment to social transformation and job creation.
DELIVER BUSINESS RESULTS
A business philosophy is a set of beliefs and principles that a company strives to work toward. Our philosophy defines the relationship between the firm and its stakeholders and set the tone for the company’s culture. Our philosophy must be demonstrated in practice by the leadership, if they are to take firm root in the minds of the people throughout the organisation. Our business philosophy and company culture, coupled with a concrete fact-based business strategy and strong accountability process, will ensure deliver of sound business results.
